.svg)
.svg){kind=icon}
When Cayman National Bank launched their new Mastercard Business Debit Card, they wanted to try something different — a step away from the usual style of local financial campaigns. What followed was a collaborative production led by BB&P and executed by ZEAL, resulting in a cinematic, rotating table-top concept that visually represented the diversity and flexibility of the product.
It was ambitious. It was technical. It was a two-week turnaround.
We often tell our clients: “Come to us when the project really matters — when the margin for error is zero.” This was one of those moments.
The concept called for a rotating camera setup across multiple sets, each representing a different industry. It was a technical approach we hadn’t tackled before, but we know how to call in the right people, ask the right questions, and get to work. The result was seamless, layered, and clean on camera.
Working with BB&P as the creative lead was a shift from our usual start-to-finish model, but their direction and attention to detail made it an incredibly smooth and rewarding experience. Every set was purposefully designed and dialed-in, making our job behind the lens that much more powerful.
While the concept delivered on a global standard, we recognized early on that it didn’t immediately reflect the local voice CNB usually brings to its work. Over the years, we’ve learned what resonates with Cayman’s audience. This leaned more international.
To ground it, we included a voice the island knows well: Rita Estevanovich. Her narration added just the right layer of local connection. The campaign still felt elevated, but it carried a voice the community could trust.
The final spot was sleek, cinematic, and on brand. It pushed into new creative territory for the client, while still holding onto just enough of what made it familiar. And it was delivered on time, to spec, and with every frame considered.
A strong collaboration. A sharper visual language. A bold move for a trusted brand.
.jpg)
